This project examines how formal menswear has shaped the perception of masculinity within traditional heteronormative settings. Boundaries in men's clothing have created a normative community that promotes masculinity and restricts opportunities for expression. By subverting the gender normative ideals I created an outcome that instigates conversations on the restrictions of identity and expression.

The Mans Guydbook to Manifesting by Guy Gent is a satirical modern visual guide for men. The meticulously crafted manifesto and descriptive imagery will allow the reader to excel in various necessary topics such as knowledge, culture, behaviour, entertainment and dressing.